Crunchyroll is a streaming site that our group felt was in need of a refreshing design to engage viewers / users. Using a UX/UI approach, this site was tested thoroughly in the current and redesign stages. Our research found that dead-ends were inevitable in the current design, navigation was too complicated, along with design and branding being too minimal. Graphics were utilized to appeal to the niche audience, and colors coordinate to sections as well as the brand.